Live Commerce is live-QVC, not pre-recorded. In other words, Live Commerce resembles live auctions.
Recall when I was a child, I was mesmerized by George Foreman Grill infomercials, and the QVC sales showcasing cute earrings, or the Shamwow rags that could clean up any mess. These are not just some products hanging in Aisle 5, these are video demonstrations of how the products worked. It was fascinating seeing a peeler that can skin potatoes and julienne a cucumber. And the excitement of a count down timer plus a big discount screen showing “you are not paying $999, not $299. It is only $19.99 or 4 easy payments of $5.99” just prompts the viewers to quickly pick up the phone and call the 1-800 number to make a purchase.
Whatnot, eBay Live, Poshmark Live are taking over the internet
Since internet bandwidth enabled livestreaming, prerecorded infomercials had morphed into Live Commerce. The product demos are live, biddings are live, and the Q&As are live. There is still a countdown timer, and there is still a transaction.
As you can see in Google Trends from the past 5 years, Live Commerce is experiencing explosive growth.
2/3 of Americans have tuned into a Live Commerce show (e.g. Whatnot and eBay Live). And ⅓ Americans have purchased an item from Live Commerce. Per market data, there are estimated 135M active buyers globally. And I believe the addressable market is far larger than this.
What does this mean for the sellers on Live Commerce platforms?
The entire global market is accessible via the internet. Think about it: if you open a local boutique shop, your customers live within a 20 miles radius. If you open an internet store, your customers live on planet earth, 6 billion population (per International Telecommunication Union ITU, 74% of the world population has access to the internet in 2025).
Statistically, it has shown that Live Commerce has a 5-15% boost in conversion rate than a static item. AND 40% lower return rates. Why is the return rate so low in Live Commerce? Well, you are answering customers' questions, live. You are showing them the dimension and texture on camera, live. You are showing them how to operate the product before they make a purchasing decision, live. There is very little surprise when the customers receive their items.
90% of the Live Commerce sellers work alone. There is just too much to juggle by one person.
90% of Live Commerce sellers work alone, and this creates some performance difficulties. For example, who monitors the income chats? What if the buyer has questions? When a buyer feels heard, they are more enraged, and more likely to make a purchase. And in high energy bidding situations, strong customer engagement is the key to momentum, and essential to close sales.
You may ask how I know how sales work. Let me share some of my personal experience. When I was in college, I worked part time at a retail shoe store as commission sales. Despite being part time floor sales, my sales record placed me consistently top 3 amongst all the floor sales. So I know how real time high pressure sales function and I close them. And addressing buyer questions immediately is the key to close.
How to close more sales with Beim Goods Livestream Chat TTS?
Beim Goods Livestream Chat TTS reads customer chats aloud, in real time. You hear buyer feedback/concerns, and you answer them, in real time. In a live bidding situation, there is no time to read chats when the 10 second countdown timer is ticking. It is proven by science that human brains experience information overleaf and throttle, and need to offload visual cues to auditory cues.
Beim Goods Livestream Chat TTS supports Whatnot, eBay Live, and Poshmark Live. And, we are working on enabling TikTok as well.
Beim Goods Livestream Chat TTS supports hundreds of languages. Such as English, Español, Tiếng Việt, 中文, Français & many more.
So we hope the chat reader is integrated into your day to day Live Commerce activities, boosts customer engagement. And lastly but most importantly Happy Selling!
Get Beim Goods Livestream Chat TTS →